I have noted a new trend in marketing, that of being “real” and being “you.” Dove has been exposing the lies of photoshop and the one-size-fits-no-one model for a while now. More recently, American Eagle’s Aerie has jumped onto this bandwagon. Although they have always been “The Girl Next Door,” they have taken this to the next step. Instead of hiring models, like using the hit reality show “America’s Next Top Model” winner, they use regular girls in their ads. Their website reads “Get Real. Think Real. No Supermodels. No Retouching. The REAL YOU is SEXY.” I cannot vouch for the authenticity of their marketing, but I could tell that models wore birthmarks, had folds when they bent, moles, ribs, and even bellies! How incredibly refreshing! Although, most of these “regular” girls still appear to be a size 2 jean, it is the beginning of something beautiful.
I just discovered the following video from a new campaign that Dove is supporting. In this video it describes young girls’ self-concept, struggling with comparison, and a constant awareness of their “faults.” It highlights how young girls take selfies in order to control their image. They hide their big hair by wearing it back, they hide their double chin by taking pictures only in a certain light or at a certain angle, etc. Instead of hiding these features, they are challenged to take the exact “selfie” that they intentionally avoid. Let the hair down, show off your big smile, don’t wear makeup!
I thought this video was challenging, not just to young girls, but people everywhere. Moms, Ladies, Girls, Dads, Men, Boys we all have something we are insecure about. It may not be a body issue, but we all have something we desperately try to hide from the mocking world we live in. Maybe Dove is right, maybe it is time to seize the social media market and put ourselves out there and redefine beauty. But the BIGGEST goal, is to first rage that battle in ourselves. We need to see our own beauty, the beauty God gave us. We should not belittle His marvelous and perfect works of art. We should not sell ourselves short, trading in our happiness for the world’s lies, our confidence for comparison. Let us see the world the way God sees it. With beauty, love, worth, purpose, and design.
Question : What do you always hide in your pictures?
Challenge : Post a selfie that magnifies your uniqueness, that showcases what you don’t see in yourself.